Host of the 2022 World Cup, Qatar is diversifying its tourism offer to strengthen its attractiveness. In 2015, the State registered a record 3 million visitors. It hopes to attract 4 million tourists by 2020, and 9 million by 2030.
On the occasion of the Arabian Travel Market, which took place April 25th - 28th 2016 in Dubaï, the Qatar Tourism Authority (QTA) announced tourism contributed to 2% of the country’s PIB (3.8 billion euros) in 2015.
In the aim of increasing tourist flow towards Qatar, the State has invested nearly 45 billion dollars in infrastructure such as the new Doha airport, public transport, hotels (1 400 additional rooms in 2015; 10 000 rooms in construction for 2019), as well as the Mall of Qatar, which has the ambition of becoming one of the biggest in the Middle East. All these investments are a part of the country’s 2030 development plan.
If the reputation of Qatar as a business travel destination, a destination for professional events and conferences needs no mentioning, the State is diversifying its tourism sector, notably by turning towards sport. In the following years, Qatar will host several major international events, such as the Athletic World Championships in 2019, and of course the World Football Cup in 2022.
The country also relies on its culture by combining tradition and a more modern image, notably under the impulse of Sheikha Al Mayassa Bint Hamad Bin Khalifa Al-Thani, one of the 100 most influential people in the art world according to British Magazine Art Review – she even ranked first in 2013. She is at the head of the greatest museums of the country, amongst them the Museum of Islamic Art, the Museum of Modern Art (Mathaf) and the National Museum of Qatar (scheduled to open in 2017), and aims to turn Qatar into a prime player for culture, art and education worldwide.
Find out more : Le tourisme au Qatar : une stratégie de développement qui s’intègre dans la vision nationale 2030 (Direction Générale du Trésor) ; Le classement 2015 des 100 personnes les plus influentes dans le monde de l’art (Art Review)